Facebook on Wednesday officially announced the launch of Groups Discover in India, a feature using which users can locate different audience groups available on the social network. India is the third country where Facebook has made this feature live.
"We began testing this product earlier this year in May and we launched it already in the US, UK. India is the third market we have made it live in," Adit Vaidya, Products Manager, Facebook Groups informed at a press conference.
Facebook's decision to bring the feature early in the country gains significance in the view of certain data points, which it revealed during the event. According to the site, globally more than 1 billion use Facebook Groups every month, while last year, people in tens of millions of Facebook Groups left more than 100 billion comments in Groups and there were more than 250 billion likes on Group posts.
"In India, over 80 million people use Groups each month to stay in touch with family, collaborate on projects, plan trips and offer support to friends. We work to keep Groups the best way for people to communicate, collaborate, and plan," Facebook informed.
The newly introduced feature, Groups Discover, will help a user find group across offers 25 different categories such as parenting, sports, food, buy and sell, networking, animals and pets, hobby and leisure, support and comfort and travel. Each topic page highlights the top suggested Groups based on popularity and members that a user already knows.
The social networking site has also added several other features to its groups product to give users a better experience.
"We have been working to tweak the Groups experience to make it easier for people to do the things in Groups that they want. For example, you now have the ability to reply directly to specific comments on a post in Groups so people can navigate comments more easily and have deeper conversations. You can more easily drag and drop-in files if you'd like to share more information within your group. And when you create a new group, we suggest different types of groups you might be building in order to help streamline the process for you," Facebook informed.
As of Q2 2016, Facebook had 155 million monthly active and 77 million daily active users in India, while 147 million mobile MAU and 73 million mobile DAU.
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