DBless Innovative Tech — Google has rebranded its business software business as Google Cloud.
The Alphabet unit made the announcement at a press conference in San Francisco on Thursday.
Google is playing catch up to competitors Amazon.com and Microsoft in cloud computing, the rapidly growing business in which the tech giants host other companies' digital businesses on their servers.
Google for Work, Google's Cloud Platform and all of Google's cloud-based services will be combined under Google Cloud.
Forrester Research estimates that Amazon will generate $10.8 billion in cloud revenues this year, Microsoft will generate $10.1 billion and Google will generate $3.9 billion.
"The cloud partner that customers choose really matters. It amounts to picking which technology curve to bet on, and it’s a long-term bet, there's more to be had than cost savings and increased security," Google cloud chief Diane Greene wrote in a blog post. "Over the next five years, businesses of every kind will be transformed by smart data, analytics, machine learning and digital communications."
Google's pitch: cloud technologies it is developing with "machine intelligence capabilities."
Google also rebranded Google Apps for Work. Now known as GSsuite, these apps include Gmail, Docs, Drive and more for businesses.
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