Thursday 29 September 2016

Coming soon to a TV near you: ads for Facebook Live

Coming soon to a TV near you: ads for Facebook Live

DBless Innovative Tech — Facebook wants you and its other 1.7 billion to stream more live video.
So coming soon to a television screen near you: A major advertising campaign for Facebook Live. It's another bid persuade regular people to embrace what public figures and publishers already have.
The ad campaign, created by Facebook's in-house ad studio called The Factory, will feature videos posted by users of the giant social network, people familiar with the matter told the Wall Street Journal.
Facebook Live launched earlier this year. It's a key priority for CEO Mark Zuckerberg who says Facebook is now a "video first" company.
It's unclear when the ad campaign will begin or how much it will cost, the Journal said. Facebook declined to comment.

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