Monday 26 September 2016

Made in India wearable technology platforms are beating Chinese manufacturers like Xiaomi

Made in India wearable technology

All of a sudden there is a sudden boom in the Indian wearable technology platforms. Beating Xiaomi's Mi Band, Vishal Gondal's GOQii is the market leader in India in this segment. 

SenseGiz, a Bengaluru-based startup that makes a safety monitoring wristband called SAFR, has sold around 35,000 devices so far. Priced at Rs 3,000, SAFR connects to a smartphone app and can detect if a user has got into an accident and alert emergency contacts, as per a news report by The Economic Times

Its primary markets have been Japan and the US. "Now, awareness is growing even in India," Abhishek Latte, cofounder and CEO of SenseGiz told the ET. 

"People should not throw the devices after a few months. To prevent that, there should be enough services that keep the consumer interested. Hardware is just one part," Gondal, whose GOQii counts former Googlesearch head Amit Singhal and WhatsApp's business head Neeraj Aroraamong investors, told the financial daily. 

Another wearable start up by an IIT Kharagpur alumnus, Blink operates a smartwatch and uses an inhouse operating system. The device will be priced at around $200 and will be launched by the end of September. 

Some of the wearable ventures that have won funding include Actofit, a fitness wearable that has received funds from Next Orbit Ventures; Azoi, another fitness wearable funded by Vedanta Capital, MadRat Games, which has built a wearable gaming suit and has been funded by Ratan Tata and others, and Leaf Wearable, a bluetoothconnected jewellery for safety of women and funded on crowdfunding platform Ketto.

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